ByuN’s acquisition of the Hawks will help the team expand its fan base by expanding its product and giving fans in China a chance to see the star-studded team play live.
ByuN is the only Asian sports team to have a team in China.
Its acquisition will increase the amount of exposure the Hawks have in China, which is the world’s second-largest sports market, and potentially bring them closer to a fan base that includes fans of the National Basketball Association.
But there are challenges ahead.
Chinese players are typically younger and cheaper, and they’re also far less popular in the United States.
The Hawks will be the first Asian-American team to compete in the NBA Finals since the 1996 Los Angeles Lakers won the title.
ByuNs current roster includes players from the United Kingdom, the Philippines, Singapore, Australia, Canada and New Zealand.
It has a total of 14 players on the roster.
The team has played a few exhibition games in China since acquiring the Hawks, and the team’s coach, David Hasegawa, said last week that it plans to play a handful of home games in the country in the next two years.
“It’s very exciting,” he said.
“I think it’s going to be an amazing time for us to get out on the court.”
Hawks owner Ted Leonsis and team president Joe Lacob both said they want to make the team a global force.
But the Hawks are facing the possibility that fans in many countries will be wary of spending money at a time when there are more international stars playing in the American League.
Leonsis said he would welcome an international fan base but said the Hawks would not play overseas.
“I think there are a number of ways to approach this,” Leonssis said.
“One is to look at the team and look at what the players have done and the history and history of the team, and maybe we can create an international experience in the way we think about that.”
The Hawks were in Beijing on Monday to take a group tour with a group of top executives, including former NBA Commissioner David Stern.
They also had a chance interview with Chinese President Xi Jinping and his wife, Peng Liyuan, who attended the same event.